[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/#NewsArticle","mainEntityOfPage":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/","headline":"SIA Pulls Out All Stops in Race for Survival Amidst the Pandemic","name":"SIA Pulls Out All Stops in Race for Survival Amidst the Pandemic","description":"Ask anyone to name one industry that has been hit hard by the COVID-19 pandemic, and the unanimous answer would be the travel industry. Flights cancelled, planes grounded, countless cabin crew and pilots losing their jobs\u2026 with the end of this horror story nowhere in sight. At least, until a suitable vaccine is created, tested, […]","datePublished":"2020-11-12","dateModified":"2022-04-15","author":{"@type":"Person","@id":"https:\/\/thehomeground.asia\/author\/e-lyn-tham\/#Person","name":"E-lyn Tham","url":"https:\/\/thehomeground.asia\/author\/e-lyn-tham\/","identifier":66,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/722f685b02ed9cd4b78c8df212ebc1654b73489382b53ce430214c5fa92c0d0c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/722f685b02ed9cd4b78c8df212ebc1654b73489382b53ce430214c5fa92c0d0c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"TheHomeGround Asia","logo":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","width":640,"height":640}},"image":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1605079714840_news_singapore-training-programmes_featured-1.jpg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1605079714840_news_singapore-training-programmes_featured-1.jpg","height":838,"width":1600},"url":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/","commentCount":"3","comment":[{"@type":"Comment","@id":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/#Comment1","dateCreated":"2026-05-02 04:25:14","description":"This should be a required read.","author":{"@type":"Person","name":"world live tv","url":"https:\/\/hobowars.com\/game\/linker.php?url=https:\/\/www.oneotv.com\/"}},{"@type":"Comment","@id":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/#Comment2","dateCreated":"2026-04-28 09:16:47","description":"Loved the tone and clarity.","author":{"@type":"Person","name":"Salomon childrens shoes","url":"https:\/\/globalshoepalace.com\/product-category\/men\/Salomon-Men-Shoes"}},{"@type":"Comment","@id":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/#Comment3","dateCreated":"2026-04-24 00:29:39","description":"So glad I stumbled upon this.","author":{"@type":"Person","name":"Salomon shoes feid","url":"https:\/\/globalshoepalace.com\/product-category\/women\/Salomon-Women-Shoes"}}],"about":["Local","Singapore"],"wordCount":595,"articleBody":"Ask anyone to name one industry that has been hit hard by the COVID-19 pandemic, and the unanimous answer would be the travel industry. Flights cancelled, planes grounded, countless cabin crew and pilots losing their jobs\u2026 with the end of this horror story nowhere in sight. At least, until a suitable vaccine is created, tested, and mass-distributed!What is SIA\u2019s key to survival?Thankfully, SIA has some tricks up its sleeves to stay afloat. Other than transforming its A380 aircraft into a dining experience, bringing the SIA experience to individual homes, or pushing out the \u2018Inside Singapore Airlines\u2019 behind-the-scenes tour, SIA has been pulling out all the stops. Now, they\u2019ve come out with a slew of training programmes which are targeted at corporate organisations.\u00a0Riding on its stellar gold-class service reputation, SIA\u2019s training programmes cover categories such as service excellence, organisational innovation, operational excellence, as well as digital transformation. These will be pushed out through the \u2018Singapore Airlines Academy\u2019, a new training department that has been formed for this very purpose.What\u2019s in store?The programme had an initial trial run in Khoo Teck Puat Hospital, where around 25 patient care officers attended a three-day course. Skills like teamwork, communication, and conflict management are various subjects that will be covered, depending on the course framework. Other topics also delve into curating a professional image, where employees will be taught suitable self-grooming techniques.\u00a0The Innovation Programme and Playbook, for example, comprises a two-day course that teaches companies how to build a culture of innovation. All training programmes will be customisable, and conducted by certified SIA trainers. Senior Vice-President for Human Resources Vanessa Ng sees these programmes as SIA\u2019s ways to \u201ccontribute to Singapore\u2019s national goal of reskilling and upskilling the country\u2019s workforce\u201d.\u00a0And with the prestigious brand of SIA backing these programmes, how can any company resist? Indeed, as of 9 November 2020, more than 50 organisations have already expressed interest in the training programmes.\u00a0How does this benefit SIA?On top of other measures to streamline and cut costs, the airline has managed to significantly reduce its losses within a short period of time \u2013 from about $350 million a month in July, to approximately $300 million a month now.\u00a0These losses are largely due to the reduction in passenger traffic, with SIA operating at a dismal 9.5% of pre-pandemic capacity. However, more and more good news has been on the horizon \u2013 with additional travel bubbles, as well as the upcoming Hong Kong air bubble \u2013 which bring more hope to the current situation!What about the future?Chief Executive Officer Goh Choon Pong has a positive outlook for the brand, which has been in \u2018advanced\u2019 discussions regarding more sale-and-leaseback arrangements for its fleet of aircrafts. In fact, SIA managed to secure around $11.3 billion in fresh liquidity in just the last six months \u2013 kudos to that!However, as the saying goes \u2013 it\u2019s never good to rest on one\u2019s laurels. SIA isn\u2019t content to simply stay stagnant, and is continually looking at additional sources that will help them increase liquidity.\u00a0In such a situation, perhaps confidence is also key, with Goh stating that \u201cwe [SIA] believe[s] that we [SIA] have [has] one of the strongest, if not the strongest liquidity position among airlines\u201d.\u00a0No one knows for certain what the future holds, but one thing\u2019s for sure \u2013 SIA is a fighter, and we can\u2019t wait to see what else they have in store for us. Join the conversations on THG’s\u00a0Facebook\u00a0and\u00a0Instagram, and get the latest updates via\u00a0Telegram.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Destinations","item":"https:\/\/thehomeground.asia\/destinations\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Singapore","item":"https:\/\/thehomeground.asia\/destinations\/\/singapore\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"SIA Pulls Out All Stops in Race for Survival Amidst the Pandemic","item":"https:\/\/thehomeground.asia\/destinations\/singapore\/sia-pulls-out-all-stops-in-race-for-survival-amidst-the-pandemic\/#breadcrumbitem"}]}]