[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/thehomeground.asia\/destinations\/singapore\/virtual-tourism-experiencing-cultures-in-the-new-normal\/#NewsArticle","mainEntityOfPage":"https:\/\/thehomeground.asia\/destinations\/singapore\/virtual-tourism-experiencing-cultures-in-the-new-normal\/","headline":"Virtual Tourism: Experiencing Cultures in the New Normal","name":"Virtual Tourism: Experiencing Cultures in the New Normal","description":"My family loves travelling, so when borders were shut, we had to find ways to fill that need of exploring our favourite cities without booking a flight. Then my father had the ingenious idea to watch walking tours of night markets and cities on YouTube. These tours consisted of a local with a camera strapped […]","datePublished":"2020-11-02","dateModified":"2020-11-02","author":{"@type":"Person","@id":"https:\/\/thehomeground.asia\/author\/Raewyn%20Koh\/#Person","name":"Raewyn Koh","url":"https:\/\/thehomeground.asia\/author\/Raewyn%20Koh\/","identifier":126,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcf8794e3fbb77bfb67fd0c6de80816a47a345d4c3df2beccb095b7d856dae7e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcf8794e3fbb77bfb67fd0c6de80816a47a345d4c3df2beccb095b7d856dae7e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"TheHomeGround Asia","logo":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","width":640,"height":640}},"image":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1604250255383_virtual-tourism-stb-airbnb.jpg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1604250255383_virtual-tourism-stb-airbnb.jpg","height":838,"width":1600},"url":"https:\/\/thehomeground.asia\/destinations\/singapore\/virtual-tourism-experiencing-cultures-in-the-new-normal\/","about":["Community","Local","Singapore"],"wordCount":1289,"articleBody":"My family loves travelling, so when borders were shut, we had to find ways to fill that need of exploring our favourite cities without booking a flight.Then my father had the ingenious idea to watch walking tours of night markets and cities on YouTube. These tours consisted of a local with a camera strapped to themselves as they walked through tourist spots, stopping occasionally to focus on a street hawker frying pad thai or a craftsman making jewellery.It doesn\u2019t beat the experience of actually being there, of course, but the idea of visiting a multitude of cities virtually has at least helped squash the travel bug in us.The idea of virtual tourism isn\u2019t exactly new, but it is one way tourism boards are ensuring sustained interest in the country, and revenue is still generated by countries who depend on it for foreign exchange earnings.Partnership of STB and Airbnb for virtual tourismIn Singapore, this is being done with the Singapore Tourism Board (STB) and Airbnb. On 22 October 2020, a two-year Memorandum of Understanding was co-signed by the two to co-promote and grow a range of unique, authentic Airbnb Experiences hosted by passionate locals on the Airbnb platform.The agreement comprises three strategic pillars: the development of Singapore Experiences in the new tourism landscape; co-marketing of Singapore to stay top-of-mind among global audiences; and facilitating data and knowledge exchange to enable effective recovery.What\u2019s available in Singapore Virtual Trips?In kicking off this partnership, the two organisations have launched a collection of Online Experiences \u2013 Singapore Virtual Trips \u2013 to iconic landmarks around the island. Some of these tours include trips to Peranakan home museum \u2018The Intan\u2019, hosted by owner Alvin Yapp, an interactive bingo tour of the one-north tech hub by Monster Day Tours, and a heritage tour of Old Kallang Airport with Jerome Lim, founder of The Long and Winding Road.How does a virtual tour work?Booking a virtual tour is easy \u2013 simply log onto Airbnb to book a day and timeslot for when you want to attend the tour. Attending the virtual tour is even easier \u2013 click on the provided online videoconferencing link to join your host from the comforts of home (pants not required, but may be advised).STB is hoping this partnership will encourage Singapore tourism businesses to digitise their products and services, and pivot towards hybrid business models that are more sustainable in the long run beyond the pandemic.\u201cThis is an exciting new way for Gardens by the Bay to continue to delight people, enabling us to connect with friends and fans around the world,\u201d said Chad Davis, Deputy Director of the Cloud Forest at Gardens by the Bay, who is also host of the A Mountain Under Glass \u2013 Cloud Forest online experience.\u201cI look forward to sharing my passion for our Cloud Forest and helping virtual visitors rediscover the region\u2019s most extraordinary, cooled conservatory through this unique virtual format.\u201dHow virtual tourism connects people from far and nearIt is not just tour hosts that are excited about the prospect of virtual tourism. The Lim family, for example, are thrilled that a virtual platform allows for their clan to bond over an activity together, especially when COVID-19 restrictions are still in place.\u201cWe used to have large family gatherings with all my siblings and their families, but with COVID-19, we haven\u2019t been able to meet up,\u201d says Mr BH Lim, a 63-year-old retiree and the oldest of four. \u201cWe hope a virtual tour would be able to help our overseas family members connect with us too.\u201dSecrets of Singapore’s Smallest Museum\/Alvin YappAs the Lim clan is Peranakan, Mr Lim plans to book the Peranakan home museum tour at the suggestion of his mother, a Nyonya who used to live in Penang but moved to Singapore after she was married.\u201cMy mother is in her late eighties now, and like any Peranakan matriarch, she holds onto tradition firmly. We\u2019re hoping that this tour stirs up nostalgia for her, but also gives her a chance to share her culture with the younger generation that may not know much about our heritage and history,\u201d he shares.Virtual experiences bring a taste of history to travellersLearn the Secrets of Singapore Kaya Jam\/DanielBringing forgotten history to the foreground is what many of these hosts plan to do. Like with Daniel\u2019s Singapore Kaya Jam online experience, where guests don\u2019t just get to follow along in a hands-on coconut jam making session (you\u2019ll get a list of ingredients and equipment to procure before the session), they will learn the history and cultural significance of this must-have breakfast staple.His tour is part of the larger Social Impact Cultural Cooking Class he hosts in real life, as a way to connect foodies to a community of stay-at-home mothers and active seniors who have been preparing traditional Singapore recipes all their lives.Neryl, who attended the experience earlier this year, said that it was the anecdotes shared by her host that sold her on the class. \u201c[Our host] told lots of personal stories that made it more cultural and the class felt connected,\u201d she said.If anything, this is what STB hopes to achieve in partnering with Airbnb \u2013 connecting tourists from around the world to an authentic Singapore experience, even when travel seems impossible right now.Growing international interestAlready, the online experiences are attracting foreign tourists, such as with Chef Malcolm Lee\u2019s Secrets of a Michelin-starred Chef experience. The Head Chef of one Michelin-star Peranakan restaurant, Candlenut, is sharing his great-grandfather\u2019s recipe for crab curry with interested guests.Takako, from Japan, participated in Malcolm\u2019s class all the way from Tokyo. Even with slight difficulty in getting all the ingredients necessary, he enjoyed cooking alongside the chef. \u201c[Chef Malcolm] has a way with the storytelling of his experiences growing up in the kitchen and I appreciate learning about his culture through this experience,\u201d he said.Virtual tourism doesn\u2019t just benefit travellersEven as travel gradually resumes, it is safe to say that virtual tourism is likely to stay. Although it is filling a need for frequent travellers, people like Mr Lim are also seeing the benefits of virtual tourism for those who are not able to travel.Like with the experience he plans to book, Mr Lim is glad that the tour can be held virtually, as this means he would not have to worry about arranging transport for his mother who is mostly immobile without the aid of a walker or wheelchair.National Geographic has also pointed out that virtual tourism is a much eco-friendlier solution to the problem of overtourism. Apart from cutting down the carbon footprint of air travel, it cuts down on the massive pollution problem many countries face with large crowds of tourists.As technology advances, National Geographic also expects virtual tourism to head closer to the real deal, such as through the use of virtual reality headsets that give virtual tourists the option of 360-degree walkabouts of tourist spots.While nothing beats the full sensorial experience of being at your choice of destination, virtual tourism at least gives tourists a taste of what they can get, which would hopefully entice them to visit in real life once this pandemic is over.\u201cWe want to focus on strengthening Singapore\u2019s brand image in the minds of audiences around the world, and ensure that our destination remains top-of-mind,\u201d said Keith Tan, chief executive of STB.The full list of online Airbnb Experiences in partnership with STB is available here. Join the conversations on THG’s\u00a0Facebook\u00a0and\u00a0Instagram, and get the latest updates via\u00a0Telegram."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Destinations","item":"https:\/\/thehomeground.asia\/destinations\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Singapore","item":"https:\/\/thehomeground.asia\/destinations\/\/singapore\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"Virtual Tourism: Experiencing Cultures in the New Normal","item":"https:\/\/thehomeground.asia\/destinations\/singapore\/virtual-tourism-experiencing-cultures-in-the-new-normal\/#breadcrumbitem"}]}]