[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/thehomeground.asia\/destinations\/singapore\/youtube-watch-times-surge-in-singapore-what-were-watching\/#NewsArticle","mainEntityOfPage":"https:\/\/thehomeground.asia\/destinations\/singapore\/youtube-watch-times-surge-in-singapore-what-were-watching\/","headline":"YouTube Watch Times Surge in Singapore – What We’re Watching","name":"YouTube Watch Times Surge in Singapore – What We’re Watching","description":"Fill Me In Thanks to COVID-19, 2020 has become a year in which many have had to find ways to internalise their entertainment. For nearly a year, the global pandemic has forced entire countries to place lockdowns, and halt basic operations for the safety of their people. While the retention of civilians in their own […]","datePublished":"2020-12-04","dateModified":"2022-04-15","author":{"@type":"Person","@id":"https:\/\/thehomeground.asia\/author\/hijanah-hernandez\/#Person","name":"Hijanah Hernandez","url":"https:\/\/thehomeground.asia\/author\/hijanah-hernandez\/","identifier":68,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f6649f7f6828615c253f8ddf2aa05876adb09a77732e58ff64776d71289d3745?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6649f7f6828615c253f8ddf2aa05876adb09a77732e58ff64776d71289d3745?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"TheHomeGround Asia","logo":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","width":640,"height":640}},"image":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1607093335670_nordwood-themes-8LfE0Lywyak-unsplash-scaled.jpg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1607093335670_nordwood-themes-8LfE0Lywyak-unsplash-scaled.jpg","height":1067,"width":1600},"url":"https:\/\/thehomeground.asia\/destinations\/singapore\/youtube-watch-times-surge-in-singapore-what-were-watching\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ","name":"PM Lee Hsien Loong on the COVID-19 situation in Singapore on 12 March 2020","description":"Prime Minister Lee Hsien Loong's remarks on the COVID-19 situation in Singapore on 12 March 2020.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/KaoVg6ejgRQ\/default.jpg","https:\/\/i.ytimg.com\/vi\/KaoVg6ejgRQ\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/KaoVg6ejgRQ\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/KaoVg6ejgRQ\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/KaoVg6ejgRQ\/maxresdefault.jpg"],"uploadDate":"2020-03-12T12:47:06+00:00","duration":"PT11M28S","embedUrl":"https:\/\/www.youtube.com\/embed\/KaoVg6ejgRQ","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCCW8a4CgTbBWzid3IJYomFQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCCW8a4CgTbBWzid3IJYomFQ","name":"Prime Minister's Office, Singapore","description":"Welcome to the Prime Minister's Office YouTube channel. Catch up on Prime Minister Lawrence Wong's latest speeches, dialogue Q&As, interviews, press conferences, National Day Rally speeches and May Day Rally speeches. You can also view video highlights from his events and overseas visits.","logo":{"url":"https:\/\/yt3.ggpht.com\/QXOJvMid4GBLZfhzpJ_t6GbMBbEHYvybzCeMkb2yUYzcilNwDlmoZHIuxELzCRd7ImP0xzGEEA=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1110134}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=KaoVg6ejgRQ#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":12400}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA","name":"[LIVE HD] Singapore PM Lee Hsien Loong announces circuit breaker to curb COVID-19 outbreak","description":"Singapore Prime Minister Lee Hsien Loong addressed the nation live on Friday (Apr 3) on the COVID-19 situation. He announced a circuit breaker period and \"significantly stricter measures\" to contain the spread of the virus. Most workplaces will be closed and schools will move to home-based learning. Singaporeans are advised to stay home and to go out only for essential services. READ: https:\/\/cna.asia\/3Sa2LOI\n\nIt is followed by a news conference by the COVID-19 taskforce with more details on the measures PM Lee announced.\n\nFor the latest on COVID-19: https:\/\/cna.asia\/covid19\n\n#coronavirus #COVID19\n\nSubscribe to our channel here: https:\/\/cna.asia\/youtubesub \n\nSubscribe to our news service on Telegram: https:\/\/cna.asia\/telegram\n\nFollow us:\nCNA: https:\/\/cna.asia\nCNA Lifestyle: http:\/\/www.cnalifestyle.com \nFacebook: https:\/\/www.facebook.com\/channelnewsasia\nInstagram: https:\/\/www.instagram.com\/channelnewsasia\nTwitter: https:\/\/www.twitter.com\/channelnewsasia","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/adA6_PnIUuA\/default.jpg","https:\/\/i.ytimg.com\/vi\/adA6_PnIUuA\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/adA6_PnIUuA\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/adA6_PnIUuA\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/adA6_PnIUuA\/maxresdefault.jpg"],"uploadDate":"2020-04-03T10:10:01+00:00","duration":"PT1H50M25S","embedUrl":"https:\/\/www.youtube.com\/embed\/adA6_PnIUuA","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UC83jt4dlz1Gjl58fzQrrKZg#Organization","url":"https:\/\/www.youtube.com\/channel\/UC83jt4dlz1Gjl58fzQrrKZg","name":"CNA","description":"Welcome to the official CNA YouTube channel.\n\nBased in Singapore, CNA covers global developments with an Asian perspective. Come to us not just for the latest news, but also documentaries, expert analysis and stories behind the headlines.\n\nOur correspondents are based in major cities across Asia, including Kuala Lumpur, Jakarta, Bangkok, Tokyo, Seoul and Beijing, as well as in New York, Washington D.C. and London.\n\nHit the subscribe button to be notified when we upload fresh news clips and documentaries on YouTube, or bookmark cna.asia for the top headlines, insightful reads and more videos.\n\nAnd tap on the Community tab and tell us what you\u2019d like to see more of! https:\/\/cna.asia","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_n00DzE39o-4IFJ07IP3gG__TMqKxXXbwYaARinwTXTDFM=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1762439}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=adA6_PnIUuA#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":9633}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=2pLT-olgUJs#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=2pLT-olgUJs","name":"Get Abs in 2 WEEKS | Abs Workout Challenge","description":"Abs Abs Abs! Everyone seems to be asking for a QUICK and short schedule, so I put together a 2 weeks schedule to help you get closer to those defined abs and to lose weight. A 2 weeks program is easier to commit to, and you can always do it again after you finish it!\n\nEnjoy the abs workout guys! \n\n\ud83d\udc49 Download my app Core by Chloe Ting\nPlay store - https:\/\/play.google.com\/store\/apps\/details?id=com.chloeting.fitness\nApp store - https:\/\/apps.apple.com\/us\/app\/core-by-chloe-ting\/id6446920639\n\n\u271a\u271a\u271a TRY THE 2020 2 weeks shred \u271a\u271a\u271a \nhttps:\/\/www.chloeting.com\/program\/2020\/two-weeks-shred-challenge.html\n\n\u271a 2019 2 Weeks Shred Challenge Schedule\nhttps:\/\/chloeting.com\/program\/2019\/two-weeks-shred-challenge\nEP#1 - 13 Mins HIIT Workout - https:\/\/youtu.be\/2MoGxae-zyo\nEP#2 - Abs in 2 weeks - https:\/\/youtu.be\/2pLT-olgUJs\nEP#3 - Arms & Core - https:\/\/youtu.be\/3Pr6n-nKfMA\nEP#4 - Lower Body - https:\/\/youtu.be\/I9nG-G4B5Bs\n\n\u271a SHOP MY MERCH!\nhttps:\/\/store.chloeting.com\n\n\u271a Free Recipes\nhttps:\/\/www.chloeting.com\/recipes\/\n\n\u2606Sponsor this channel\u2606\nhttps:\/\/www.youtube.com\/chloeting\/join\n\u2606Sub to my 2nd channel\u2606\nhttps:\/\/www.youtube.com\/channel\/UCBrcDabYtwbR1VIhwH5efZA?sub_confirmation=1\n\n\u2606My Instagram links\u2606\nhttps:\/\/www.instagram.com\/chloe_t\/\nhttps:\/\/www.instagram.com\/itschloeting\/\n\n\u2606Music by\u2606\nDylan Locke - Johnny Johnny Instrumental\nhttps:\/\/spoti.fi\/3tIzSMZ\nhttps:\/\/www.youtube.com\/user\/RadialCreations\n\nTrack: Ascence - Places Like That [NCS Release]\nMusic provided by NoCopyrightSounds.\nWatch: https:\/\/youtu.be\/jmpRflEHdqs\nFree Download \/ Stream: http:\/\/ncs.io\/PlacesLikeThat\n\nTrack: Dominic Strike - Heartbeat\nMusic Provided by Magic Records\nListen To The Original: https:\/\/youtu.be\/Mc_f1j5u0y4\nFree Download: https:\/\/fanlink.to\/o9ha\n\nParty in Backyard - Bitch Lasagna Instrumental\n\n#abs #absworkout #chloeting\n\nIMPORTANT DISCLAIMER: Please note that all of my videos are titled according to SEO best practices for content discoverability. Unfortunately this may mean that video titles are subjective and shouldn't be seen as absolute truth. As an example, targeting fat reduction is not scientifically proven but a video title might suggest otherwise. When following any of my videos, please take precaution to exercise in a safe environment, and I highly suggest seeing a health and fitness professional to give you advice on your exercise form and dietary needs. Every person is unique and there is no one size fits all solution to health or fitness. I am not a medical professional and your health and safety is the utmost importance.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/2pLT-olgUJs\/default.jpg","https:\/\/i.ytimg.com\/vi\/2pLT-olgUJs\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/2pLT-olgUJs\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/2pLT-olgUJs\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/2pLT-olgUJs\/maxresdefault.jpg"],"uploadDate":"2019-08-12T11:45:00+00:00","duration":"PT11M4S","embedUrl":"https:\/\/www.youtube.com\/embed\/2pLT-olgUJs","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCCgLoMYIyP0U56dEhEL1wXQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCCgLoMYIyP0U56dEhEL1wXQ","name":"Chloe Ting","description":"Subscribe to my channel and find weekly workout videos, healthy food recipes and other fun videos! \n\nDownload my FREE app on the Apple Store\/Google Playstore for workout programs, schedules, videos, and so much more! 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| 8 Min Beginner Friendly Standing Workout ( No Equipment )","description":"#LoseFlabbyArm #TonedArmsFast #HomeWorkout (Subtitles has been uploaded)\n\n\ud83c\udf1fSlim Arms Program\nhttps:\/\/aprilhanfit.com\/daily_workout\/2-weeks-slim-arms-challenge\/\n\ud83c\udf1f28 Day Shred Challenge Program\nhttps:\/\/aprilhanfit.com\/daily_workout\/28-days-beach-body-challenge\/\n\nSUBSCRIBE TO MY CHANNEL: https:\/\/www.youtube.com\/channel\/UCce7Uuc8LILSkgzavNyDL9g \nFOLLOW ME ON INSTAGRAM @Piecesofapril37  https:\/\/www.instagram.com\/piecesofapril37\/ \nEmail: piecesofapril37@gmail.com\n\n\nMy go to workout outfits brands:\n\u6211\u7231\u4e70\u7684\u5065\u8eab\u54c1\u724c\uff1a\nLululemon: https:\/\/rstyle.me\/+hNfO0jEprHBpEpa3-b3lxQ\nAlo yoga\uff1ahttps:\/\/rstyle.me\/+L690gpnaEBAEl0tEQHxioQ\nGym Shark\uff1ahttps:\/\/rstyle.me\/+IHaQDi7il_h79GGtvBfWYQ\nOutdoor Voices\uff1ahttps:\/\/rstyle.me\/+Cw5MkoSSbt5Y3KeCiA45AA\n\nRecent promotions of the retailers I always shop at:\n\u7ecf\u5e38\u901b\u7684\u7535\u5546\u7f51\u7ad9\uff0c\u8fd1\u671f\u4f18\u60e0\u4fe1\u606f\u603b\u7ed3\uff1a\n\u3010SSENSE\u301185\u6298\u5927\u4fc3\uff1ahttps:\/\/rstyle.me\/+9-Jy471J4jhDJ9tQrCMIrg\n\u301024S\u3011\u72ec\u5bb678\u6298\uff1ahttps:\/\/rstyle.me\/+XnBQTa88o-uoapVJH01dUA\n\u3010Coltorti\u3011Easter Holiday 7\u6298\u5927\u4fc3\uff1ahttps:\/\/rstyle.me\/+LBWWMXMVpNz2433XohT6vQ\n\u3010LNCC\u3011\u6625\u5b6375\u6298\uff1ahttps:\/\/rstyle.me\/+B5eZlQ0H9CNn-7Ejaftxew\n\u3010Farfetch\u3011\u65b0\u5ba2\u6b63\u4ef7\u5546\u54c185\u6298\uff1ahttps:\/\/rstyle.me\/+unbQsXpovIvzgD3vl5GC_w\n\u3010Cettire\u3011\u4f4e\u81f35\u6298\uff1ahttps:\/\/rstyle.me\/+8ihA1yeWJjr5_RFqH1cLrw\n\u3010Matchesfashion\u3011\u4f4e\u81f34\u6298\uff1ahttps:\/\/rstyle.me\/+IhCdKRsU92tTfaz1EFgcWA\n\u3010Ulta\u3011\u6625\u5b63\u5927\u4fc3\u4f4e\u81f35\u6298\uff1ahttps:\/\/rstyle.me\/+hDTlZ9s0FWmbt9Mr3wxbcQ\n\u3010NARS\u3011Sale\u533a\u4f4e\u81f35\u6298\uff1ahttps:\/\/rstyle.me\/+PUYhuxyXvZ3BEsmrQdRzRw\n\u3010Cofancy\u3011\u70ed\u95e8\u6b3e\u4f4e\u81f37\u6298\uff1ahttps:\/\/rstyle.me\/+5FrDHjbPTT4u8AWlPBUd1A\n\u3010Tessabit\u3011Sale\u533a\u4f4e\u81f34\u6298\uff1ahttps:\/\/rstyle.me\/+j6auj2vGaEKz0sCpw5J0vg\n\u3010ASOS\u3011\u5e74\u4e2d\u5927\u4fc3\u4f4e\u81f32\u6298\uff1ahttps:\/\/rstyle.me\/+cJR9tWZBWv5kvS9y3Zy0lg\n\n#armworkout #athomeworkout #fitness \nThanks for watching the video Slim Arms in 30 DAYs! | 8 Min Beginner Friendly Standing Workout (No Equipment At Home Workout)","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/8qDDtm6BOfw\/default.jpg","https:\/\/i.ytimg.com\/vi\/8qDDtm6BOfw\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/8qDDtm6BOfw\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/8qDDtm6BOfw\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/8qDDtm6BOfw\/maxresdefault.jpg"],"uploadDate":"2020-02-27T12:02:13+00:00","duration":"PT9M29S","embedUrl":"https:\/\/www.youtube.com\/embed\/8qDDtm6BOfw","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCce7Uuc8LILSkgzavNyDL9g#Organization","url":"https:\/\/www.youtube.com\/channel\/UCce7Uuc8LILSkgzavNyDL9g","name":"April Han","description":"NASM Certified Personal Trainer & Weight Loss Specialist & Nutrition Coach, Mother of Three Kids\n\u7f8e\u56fd\u56fd\u5bb6\u8fd0\u52a8\u533b\u5b66\u4f1aNASM\u8ba4\u8bc1\u5065\u8eab\u6559\u7ec3 & \u51cf\u91cd\u4e13\u5bb6 & \u8425\u517b\u6559\u7ec3\uff0c\u4e09\u80ce\u5988\u5988\nLocation: USA Texas\n\u5750\u6807\uff1a\u7f8e\u56fd\u5fb7\u5dde\nFree Workout Programs: www.aprilhanfit.com\n\u66f4\u591a\u514d\u8d39\u8fd0\u52a8\u6253\u5361\u8bfe\u8868: www.aprilhanfit.com\n","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_n0Uq7T8JsTio6PIRrW2-_u36VxHg_eEsF7JcbJHuVR0Tw=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=8qDDtm6BOfw#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=8qDDtm6BOfw#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=8qDDtm6BOfw&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=8qDDtm6BOfw#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":129713316}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=8qDDtm6BOfw#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":2361943}]}],"about":["Community","Local","Singapore"],"wordCount":974,"articleBody":"Fill Me InThanks to COVID-19, 2020 has become a year in which many have had to find ways to internalise their entertainment. For nearly a year, the global pandemic has forced entire countries to place lockdowns, and halt basic operations for the safety of their people.While the retention of civilians in their own homes has largely kept the virus from creating an even larger massacre, recent studies have highlighted the existence of yet another pandemic: the subscription to internet-based streaming content.Over the last decade, the rapidly expanding pool of subscription video on demand (SVoD) services has led to a significant shift in the media consumption habits of people around the world. But even this shift during the advent of such services pales in comparison to the drastic rise in utility this year.YouTube Singapore\u2019s booming presenceA recent news release by YouTube regarding the top trending videos onsite from Singapore has highlighted the meteoric growth in viewership for the popular streaming platform. In the 15 years since YouTube\u2019s launch, the user-driven streaming site has seen itself go from being one in a few niche services to being a market leader with dominance over the industry. YouTube weathered the rise and fall of similar competitors, and eventually even being bought over by Google.Nevertheless, despite its high market saturation and already present cultural prominence, the necessitated homestay of people due to the pandemic saw a further increase in users of the platform, with both new content creators and audience seeking replacement sources of entertainment as well as income.Source: Prime Minister’s Office, SingaporeThe surge of YouTube viewers has contributed to a whopping more than 30 per cent increase in watch time on the site alone. Appropriately, the most-watched video is Prime Minister Lee Hsien Loong\u2019s address to the nation regarding the implementation of the \u2018circuit breaker\u2019 and the ensuing \u201csignificantly stricter measures\u201d as part of the nation\u2019s increased vigilance in restricting the spread of the virus.Released on 3 April amid the escalation of COVID-19 among Singaporeans, the address was live-streamed on ChannelNewsAsia\u2019s YouTube channel and has since accumulated 1.7 million views over the last eight months. Unsurprisingly, this period of financial and social uncertainty has led to an increase in viewers seeking reliable information from national leaders. This has also contributed to Prime Minister Lee Hsien Loong\u2019s 12 March address listing as the eighth most-watched video on YouTube for Singapore, with more than a million views as of today.In fact, the societal relevance of these videos also nudged Youtube toward releasing a statement. The platform attributed the popularity of the two videos to viewers who “looked to our leaders for information and assurance” in a time of uncertainty.What else are Singaporeans watching on Youtube?Source: Chloe TingIn addition to seeking information pertaining to the ongoing crisis, viewers also sought new home-based solutions to replace their previous outdoor activities. Fitness videos have been exceptionally popular due to the closure of gyms, swimming pools, and other fitness activity-related locations. Fitness influencers Chloe Ting and Pamela Reif\u2019s video on a no-equipment arm workout routine stands at being the sixth most watched video in Singapore.Singaporeans\u2019 love for food and the nation\u2019s variety of multicultural cuisines also led to a rise of viewers for cooking videos, with many such content creators noting the increase in subscribers and viewers for their content.In line with other efforts to assist Singaporeans in assimilating with both the current and post-pandemic economy, more government-initiated resources have been made available for aspiring content creators. This has most visibly manifested in Bloomr.SG MCN, a partnership between Mediacorp and YouTube seeking to offer training to content creators to assist in the production and monetisation of their videos.“It\u2019s impressive how creators have continued to stretch their imaginations and developed an amazing breadth of content to entertain and keep the four million Singaporeans on YouTube informed, in spite of a difficult year,\u201d said Ben King, country director of Google Singapore.Singaporeans are also streaming… a lotWhile YouTube\u2019s dominance as a source of entertainment via the internet remains unmatched, it is not the only one to see a significant rise in viewers. SVoD service Netflix especially has increased in popularity with Singaporeans, with a marketing share of 46 per cent of paid streaming service subscribers. This newly increased market share number is the result of a 40 per cent rise in audience since February 2020.Source: Getty ImagesComparatively, Netflix\u2019s next closest competitor, Amazon Prime, only possesses a 10 per cent market share. Local SVoD services such as StarHub, Singtel, and MeWatch only amounted to a combined 18 per cent of the market share, although each service has seen a 30-40 per cent rise in viewership.HBO GO, the streaming counterpart to the popular cable movie channel, saw the greatest increase in viewership with a 50 per cent rise.The pandemic may have also inadvertently led to the increased savviness of older citizens regarding the utility of such streaming services. While the 25-34-year-old age bracket of audience retains the majority position of viewers at 33.4 per cent, the above 45 years demographic has also seen a significant increase to representing more than 20 per cent of streaming audience in Singapore.The stay-home nature of the pandemic has also allowed for a shift in viewing culture, with many reverting to televisions as their preferred platform over mobile devices and computers. Near half of streamers have chosen Smart TVs with streaming applications as their preferred screen, with 48.5 per cent of viewers.While the popularity of streaming platforms are at an all-time high, the ongoing and remaining uncertain nature of the pandemic almost certainly guarantees the continuing rise in utility for YouTube, Netflix, and their brethren. Join the conversations on THG’s\u00a0Facebook\u00a0and\u00a0Instagram, and get the latest updates via\u00a0Telegram."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Destinations","item":"https:\/\/thehomeground.asia\/destinations\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Singapore","item":"https:\/\/thehomeground.asia\/destinations\/\/singapore\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"YouTube Watch Times Surge in Singapore – What We’re Watching","item":"https:\/\/thehomeground.asia\/destinations\/singapore\/youtube-watch-times-surge-in-singapore-what-were-watching\/#breadcrumbitem"}]}]