[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/thehomeground.asia\/international\/dethroning-twitch-how-an-eminent-streamer-defied-the-status-quo\/#NewsArticle","mainEntityOfPage":"https:\/\/thehomeground.asia\/international\/dethroning-twitch-how-an-eminent-streamer-defied-the-status-quo\/","headline":"Dethroning Twitch: How an Eminent Streamer Defied the Status Quo","name":"Dethroning Twitch: How an Eminent Streamer Defied the Status Quo","description":"Dr Disrespect has wooed many fans with his sleek moustache and over-the-top taunts. \u201cI\u2019m the two-time, back-to-back \u2014 1993, 1994 \u2014 Blockbuster Video Game champion.\u201d were the words of a man who was once the Face of Twitch. However, ever since his June 26 ban, Herschel \u201cGuy\u201d Beahm, or more famously known through his online […]","datePublished":"2020-08-09","dateModified":"2020-11-27","author":{"@type":"Person","@id":"https:\/\/thehomeground.asia\/author\/ming-loong-leong\/#Person","name":"Ming Loong Leong","url":"https:\/\/thehomeground.asia\/author\/ming-loong-leong\/","identifier":85,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/710e680f14be050775c863bf24e27bd2256c26b2b6806032cb11a96eeeef1a89?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/710e680f14be050775c863bf24e27bd2256c26b2b6806032cb11a96eeeef1a89?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"TheHomeGround Asia","logo":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","width":640,"height":640}},"image":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1596847568804_caspar-camille-rubin-DrL-cwqD6tM-unsplash-scaled.jpg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1596847568804_caspar-camille-rubin-DrL-cwqD6tM-unsplash-scaled.jpg","height":1067,"width":1600},"url":"https:\/\/thehomeground.asia\/international\/dethroning-twitch-how-an-eminent-streamer-defied-the-status-quo\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg","name":"The Story of DrDisRespect: The Face of Twitch","description":"Guy \u201cDrDisrespect\u201d Beahm wasn\u2019t always the two-time champ, the face of Twitch, and a man with self-proclaimed venomous gaming athleticism who kinda resembles an 80s style action star. \n\nThis is his story.\n\nWritten by: Keith Capstick (@KeithCapstick)\nEdited by: Matt Massey\nNarrated by: Josh Bury (@ThrownGauntlet)\nAdditional Graphics by Diego Bernal Gomez\n\nCourtesies: https:\/\/pastebin.com\/pHBT9hxN\n\nMusic used under license from Associated Production Music LLC (\u201dAPM\u201d).\n\nCheck out theScore esports on Android and iOS:\n\nAndroid: http:\/\/thesco.re\/esportsAndroidYT\niOS: http:\/\/thesco.re\/esportsiOSYT\n\nFollow us on Twitter: http:\/\/twitter.com\/thescoreesports\nFollow us on Facebook: https:\/\/www.facebook.com\/theScoreesports\nFollow us on Instagram: https:\/\/instagram.com\/theScoreesports\nFollow us on Snapchat: theScoreesports","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/y9jDJgAzXXg\/default.jpg","https:\/\/i.ytimg.com\/vi\/y9jDJgAzXXg\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/y9jDJgAzXXg\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/y9jDJgAzXXg\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/y9jDJgAzXXg\/maxresdefault.jpg"],"uploadDate":"2018-08-25T19:00:07+00:00","duration":"PT19M12S","embedUrl":"https:\/\/www.youtube.com\/embed\/y9jDJgAzXXg","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCSCoziKHqjqbox3Fv3Pb4BA#Organization","url":"https:\/\/www.youtube.com\/channel\/UCSCoziKHqjqbox3Fv3Pb4BA","name":"theScore esports","description":"The leader in competitive gaming coverage. Award-winning video features and news on the games, teams, and personalities you love.","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_mEpsvCCkBrxRjU2YNUrNcdwS24be9mRbhpWrnSyGJnhUI=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1024668}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=y9jDJgAzXXg#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":22691}]},"about":["Esports","International"],"wordCount":759,"articleBody":"Dr Disrespect has wooed many fans with his sleek moustache and over-the-top taunts.\u201cI\u2019m the two-time, back-to-back \u2014 1993, 1994 \u2014 Blockbuster Video Game champion.\u201d were the words of a man who was once the Face of Twitch. However, ever since his June 26 ban, Herschel \u201cGuy\u201d Beahm, or more famously known through his online persona, Dr Disrespect, has been looking elsewhere to conduct his livestreams.His fan base has stayed on firmly by his side notwithstanding. In fact, his Youtube stream, which had gone live at around 4.30 am SGT on August 7, amassed an audience of over 340,000 active viewers\u00a0within an hour of \u201cgoing live\u201d. To put this into perspective, within just 1 hour, the number of views his livestream garnered was approximately 16.6% of his Youtube channel\u2019s total subscriber count.His fans are surely excited about his long-awaited comeback after he finally broke his silence earlier last month. Times are definitely changing and even Twitch cannot deny this.Rumour has it that Dr Disrespect will be making Youtube his mainstay for streaming. And there is some weight to this hefty claim. After all, he isn\u2019t the first to depart from Twitch. According to Quartz, two of Twitch\u2019s \u201ctop streamers\u201d, \u201cTyler \u2018Ninja\u2019 Blevins\u201d and \u201cMichael \u2018Shroud\u2019 Grzesiek\u201d, \u201cleft Twitch for Mixer\u201d in 2019.As of now, Dr Disrespect\u2019s options are wide open and there is no telling where he might end up for good. For all we know, Youtube might very well be merely an interim solution to the sudden void caused by his loss of partnership with Twitch, especially since he has a huge following on the video-sharing platform.Meanwhile, streamers such as Tyler \u201cTyler1\u201d Steinkamp and Timothy \u201cTimTheTatman\u201d John Betar \u2014 the former being Dr Disrespect\u2019s main rival while the latter being his former Twitch-streaming buddy \u2014 were among the top 10 streamers that captivated the masses in July.The status quo for Twitch has always been ‘for the streamers, by the streamers’ \u2014 at least since late last year when it underwent a major reformation.RebrandingIn September 2019, Twitch redrew and optimized its extruded logo at the pixel level\u00a0and developed it into a \u201cnew, two-tone\u201d one \u201cdesigned for co-branding with their streamers\u201d. The development of its new logo culminated in \u201ca three-tone animated rainbow gradient\u201d which symbolises \u201cTwitch and everyone who is part of it\u201d. As an added gesture, \u201ceach streamer\u201d would be allowed to \u201cchoose their own color scheme\u201d on the \u201clanding page\u201d.If you were to visit its official brand website, you would notice something fascinating at once: you are guided along a scroll path that explains to you why it decided to undergo its rebranding process, eventually ending at a video which explains to you its mission.Marketing and Outreach CampaignsApart from being the home of esports, Twitch has \u201crecently hired former Spotify exec Sunita Kaur as its managing director for APAC\u201d and improved \u201cits sales teams\u201d for both \u201cSouth East Asia\u201d as well as \u201cthe Oceanic region\u201d.Moreover, the company strives to become synonymous with a \u201clive, interactive, personality and content-based, community-driven video platform where anyone can play a role in creating the moment\u201d, by \u201cworking with brands\u201d in \u201cthe APAC region\u201d to ensure \u201cthe experience lands in an authentic and meaningful way to Twitch\u2019s communities\u201d.Lastly, with the occurrence of the COVID-19 \u201cpandemic\u201d, Twitch has found relief in that \u201cnew artists are turning to\u201d it \u201cto find community now that touring has paused\u201d.What will Twitch\u2019s Q3 2020 look like \u2014 will Facebook Gaming and Youtube Gaming Live steal the show?Will Twitch\u2019s aforementioned efforts prove sufficient to cement its edge over Facebook Gaming and Youtube Gaming Live in Q3 2020?Highly likely \u2014 provided its shortcomings do not get the better of it.Despite its total streaming hours rising sharply by \u201c58.7%\u201d from Q1 to Q2 (2020), it has also been set back by a slew of copyright infringement \u201ctakedown notices\u201d, \u201callegations of gender-based discrimination, harassment and sexual assault\u201d, and its poor \u201cad revenue\u201d generation.Simultaneously, Facebook Gaming has been given a fortuitous leg up by Microsoft Mixer\u2019s planned transition of existing \u201cpartners and streamers\u201d to the former streaming platform.But this also implies a potential positive externality, albeit to a smaller extent, of both streamers and viewers migrating to Youtube and Twitch as well.The fact remains that Twitch still dominates the leaderboard with a 67.6% market share\u00a0and is therefore unlikely to be dethroned anytime soon. But then again, partnerships can crumble as easily as streamers migrating from one streaming platform to another. And history has taught us that crowds follow wherever their leaders go."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"International","item":"https:\/\/thehomeground.asia\/international\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Dethroning Twitch: How an Eminent Streamer Defied the Status Quo","item":"https:\/\/thehomeground.asia\/international\/dethroning-twitch-how-an-eminent-streamer-defied-the-status-quo\/#breadcrumbitem"}]}]