[{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/#NewsArticle","mainEntityOfPage":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/","headline":"POCO Announces Brand Independence with Launch of POCO M3","name":"POCO Announces Brand Independence with Launch of POCO M3","description":"Fill Me In Through an online event on 24 November, POCO Global (created by Xiaomi) announced its independence alongside the launch of its brand new entry-level smartphone, the POCO M3.\u00a0 The POCO M3 is the brand\u2019s first foray into the entry-level smartphone market after its initial success competing with top-of-the-line flagships with its F-series, and […]","datePublished":"2020-11-25","dateModified":"2022-06-29","author":{"@type":"Person","@id":"https:\/\/thehomeground.asia\/author\/Ming%20En%20Liew\/#Person","name":"Ming En Liew","url":"https:\/\/thehomeground.asia\/author\/Ming%20En%20Liew\/","identifier":132,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8fe7a89455a989038349633329a6e4ad6299388f5e1e3ea83c28126090b2314f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fe7a89455a989038349633329a6e4ad6299388f5e1e3ea83c28126090b2314f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"TheHomeGround Asia","logo":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/photo_2021-07-22-222533.jpeg","width":640,"height":640}},"image":{"@type":"ImageObject","@id":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1606234391928_POCO_M3_01.png","url":"https:\/\/thehomeground.asia\/wp-content\/uploads\/1606234391928_POCO_M3_01.png","height":1166,"width":1600},"url":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/","commentCount":"3","comment":[{"@type":"Comment","@id":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/#Comment1","dateCreated":"2026-04-27 20:28:43","description":"I learned something new today.","author":{"@type":"Person","name":"puma women's shoes online sale","url":"https:\/\/globalshoepalace.com\/product-category\/women\/puma-women-shoes"}},{"@type":"Comment","@id":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/#Comment2","dateCreated":"2026-04-24 18:01:13","description":"You nailed it.","author":{"@type":"Person","name":"Salomon trail running shoes womens","url":"https:\/\/globalshoepalace.com\/product-category\/women\/Salomon-Women-Shoes"}},{"@type":"Comment","@id":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/#Comment3","dateCreated":"2026-04-23 18:02:26","description":"Thanks for making it so relatable.","author":{"@type":"Person","name":"on clouds womens","url":"https:\/\/globalshoepalace.com\/product-category\/women\/on-cloud-women-shoes"}}],"about":["Review","Tech and Gadgets"],"wordCount":1023,"articleBody":"Fill Me InThrough an online event on 24 November, POCO Global (created by Xiaomi) announced its independence alongside the launch of its brand new entry-level smartphone, the POCO M3.\u00a0The POCO M3 is the brand\u2019s first foray into the entry-level smartphone market after its initial success competing with top-of-the-line flagships with its F-series, and the impact it made with its X series in the mid-range category. Adhering to the POCO philosophy of \u201cEverything you need, nothing you don\u2019t\u201d, the POCO M3 was created with specifications and quality that are \u201cmore than you expect\u201d from an entry-level smartphone.\u00a0POCO\u2019s brand independencePOCO Global was born out of Xiaomi corporation back in 2018. Since its first smartphone launch of the POCO F1, it has quickly gained popularity among technology enthusiasts and media. Since then, there have been over 6 million POCO phones sold worldwide from its flagship F-series and mid-range X series.\u00a0With the support of its fans, POCO has announced its position as an independent brand and will continue to pursue its philosophy of providing \u201ceverything you need, nothing you don\u2019t\u201d \u2014 delivering quality products without additional frills.\u00a0Launch of POCO M3POCO\u2019s inception as an independent brand comes alongside its break into the entry-level smartphone market with the POCO M3.With a 48MP triple camera setup, 6,000 mAh battery, stunning FHD+ display and a Qualcomm\u00ae Snapdragon\u2122 662 chipset, the POCO M3 is set to be the new big thing in the entry level smartphone market while still maintaining affordable prices.Superb battery lifeThe POCO M3 comes with the largest battery capacity in its class \u2014 a whopping 6,000mAh high charge cycle battery. With its large battery capacity, the phone can last roughly 1.5 days with heavy usage and over 5 days on a light usage. Better yet, the battery is as durable as it is long-lasting, and is able to withstand high temperatures for nearly 2.5 years of usage without notable degradation, ensuring the longevity of your smartphone experience.\u00a0The stellar battery life is complemented by a faster and more consistent charging speed with its MIUI ultra battery saving mode and 18W fast charge. For the ultimate convenience, the phone will come with a 22.5W in-box charger and supports reverse wired charging to ensure all your devices are powered up on the go.Stunning camera qualityTo take your photography to the next level, POCO has included a 48MP triple camera set-up in this entry-level smartphone. On top of the main 48MP sensory, the POCO M3 is supported by a 2MP macro camera and 2MP depth sensor. Meanwhile, the front is mounted with a 8MP front camera to keep your selfie game on point!On top of hardware, POCO is also including creative new software offerings in the POCO M3. To help you unleash your creativity, the POCO M3 will come with a Movie frame feature to give your photos a cinematic flair, as well as Colour focus to make specific tones pop. Other features include the classic Time-lapse function and Night Mode, all of which will work together to ensure your social media feed has never looked better.Impressive displaySpeaking of looks, the POCO M3 also sports a 6.53\u201d FHD+ Dot Drop display with 2340×1080 high resolution for your viewing pleasure. Resembling other mid-range to high-end phones on the market, the POCO M3 has thin bezels and a 90.34% screen-to-body ratio for an immersive edge-to-edge viewing experience.\u00a0The front screen is made from Corning\u00ae Gorilla\u00ae Glass 3, offering ample protection against drops and scratches. Moreover, it is T\u00dcV Rheinland Low Blue Light-certified, meaning users can watch hours of content with minimal eye strain. Additionally, it has a dual speaker system with dust blaster, ensuring a superior sound with powerful bass for an immersive indoor entertainment experience.Top-of-the-line performanceThe entry-level smartphone features the new Qualcomm\u00ae Snapdragon\u2122 662 processor for a smooth gaming and video experience never before seen in this price tier. Its 11nm processor delivers better performance, lower heat production, and lower power consumption.\u00a0The POCO M3 also comes with UFS storage for higher performance, speed, and multitasking capabilities. Additionally, the MIUI Game Booster allows for easy tracking of CPU and GPU usage in real time to ensure your gameplay is always at its peak performance. As an extra perk, the phone also comes with a voice changer included and the ability to cast your screen onto an external monitor.\u00a0Up to 512GB of expandable storage is available with the POCO M3 with its 2+1 SIM Card tray that holds a dual 4G SIM and a dedicated microSD card slot.\u00a0Unique designClocking in at a mere 198g, the POCO M3 brings to users a stylish design that doesn\u2019t weigh you down. The new smartphone will be available in three colours: Power Black, Cool Blue, and POCO Yellow.\u00a0POCO has also thoughtfully designed the phone with an anti-fingerprint textured back as well as a tiny camera bump of less than 1mm to deliver a sleek finish even without a phone case.\u00a0For user convenience, the fingerprint sensor will be mounted on the side of the phone. The POCO M3 will also come with the 3.5mm headphone jack and IR blaster included to ensure all your existing accessories are compatible with this new launch.Price and availabilityStarting from 27 November, the POCO M3 will be available in Singapore in two variants \u2013 4GB+64GB and 4GB+128GB, in Cool Blue and Power Black.\u00a0The availability of POCO Yellow will only be announced at a later date.\u00a0Both variants of the POCO M3 can be purchased online exclusively on Xiaomi Official Store Global on Lazada at a price of SGD 199 and SGD 219 respectively.\u00a0In line with Black Friday, consumers who purchase the device early are entitled to early bird prices of SGD 179 and SGD 199 for the 4GB RAM + 64GB Storage variant and 4GB RAM +128GB Storage variant respectively, while stocks last.\u00a0In addition, those who purchase the POCO M3 on the day of its launch in-stores (27 November) will receive a free gift of the Mi In-ear Headphones Basic Piston Earphone, while stocks last. Join the conversations on THG’s\u00a0Facebook\u00a0and\u00a0Instagram, and get the latest updates via\u00a0Telegram."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tech Gadgets","item":"https:\/\/thehomeground.asia\/tech-gadgets\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"POCO Announces Brand Independence with Launch of POCO M3","item":"https:\/\/thehomeground.asia\/tech-gadgets\/poco-announces-brand-independence-with-launch-of-poco-m3\/#breadcrumbitem"}]}]