Breast Cancer Awareness Month: 5 Brands Making Moves & How You Can Get Involved


In the midst of a global pandemic, it’s easy to neglect other parts of our physical health that still need our attention. This October, we celebrate Breast Cancer Awareness month not just in Singapore, but with the rest of the world.

In Singapore, breast cancer remains the most common cancer and the leading cause of cancer deaths among women in Singapore. With that, many companies have taken the initiative in raising awareness on this issue in their own special way. 

Show your support

Beyond wearing pink, there’s more that you could do to show your support for Breast Cancer Awareness month. From barre studios, lingerie brands, and perfume companies, here are 5 brands that are doing their part to support the cause and ways you can get involved beyond making a purchase. 

Beautiful on the Inside and Out — Perk by Kate

In collaboration with Estee Lauder, local lingerie brand Perk by Kate has launched an exclusive collection that features an exquisite range of bralettes and loungewear in honour of Breast Cancer Awareness Month. Included in this collection is the Harper Full Cup Padded Bralette in blush, that was purposefully designed with breast cancer survivors in mind. The bralette provides coverage for those who have undergone a mastectomy, empowering them to feel beautiful both on the inside and out. 

Each purchase made from the Perk by Kate x The Estee Lauder Companies Breast Cancer Awareness Collection will come with a complimentary beauty kit courtesy of The Estee Lauder Companies worth at least $100. On top of that, a portion of the proceeds of the collection will also be donated to Singapore General Hospital. 

All Things Pink — Superga

How about showing your love and support with some brand new kicks? For the entire month of October, Superga will be donating 20% of the proceeds made from every purchase of pink sneakers to Singapore General Hospital in support of breast cancer research.

Yes, we mean any pair of pink sneakers — including their latest collection in collaboration vintage-inspired fashion brand, Loveshackfancy.  

Pretty in Pink — PAZZION

Homegrown shoe retailer Pazzion has also gone pretty in pink by launching their limited-edition Pink Stardust Foldable Flats, which will only be available for the month of October at all PAZZION outlets nationwide and their website.

30% of the nett sales made from these dainty pair of flats will go to the Breast Cancer Foundation to fund their member activities. Making a bold statement while supporting a great cause all at the same time — what’s not to love? 

A Scent For a Cause — Jo Malone

British perfume brand Jo Malone has been crafting signature scents for years. But when it’s a scent for a cause, it becomes so much more meaningful. The London Peony & Blush Suede Cologne by Jo Malone flaunts lush notes of peony and rose, with subtle and refreshing undertones of jasmine and juicy red apple.

For every purchase of this cologne, Jo Malone will donate S$25 from the retail price of this product to the Breast Cancer Research Foundation from 1 October to 31 December 2020 in support of The Estée Lauder Companies’ Breast Cancer Campaign. 

Let’s Get Physical — WeBarre

Singapore’s leading boutique barre studio, WeBarre will be hosting a donation-based virtual class this Saturday, on 24 October 2020 that is open to anyone and everyone.

For every participant who donates a minimum of S$50, they will receive a complimentary beauty kit from Estee Lauder worth at least $100. 

Beyond Awareness Month

Besides purchasing items for a good cause, there are other ways to raise awareness and be an advocate for breast cancer as an individual. 

Go pink

Pink became the colour for Breast Cancer Awareness Month back in 1991 by activist and breast cancer survivor Charlotte Haley, who was trying to raise awareness about the lack of federal funding for cancer prevention. By wearing pink, not only are you making a statement but you are also showing your solidarity in the fight against breast cancer.

Donate directly to the National Cancer Centre

Pandemic or not, the National Cancer Centre (NCC) is still on the move to raise awareness for Breast Cancer this month and all year long. Having been around since 1999, the NCC has grown to become ‘one of the most comprehensive cancer centres of excellence in the region’. By making a donation, you are helping them make more survivors by funding treatments and even ongoing research.

Get the conversation going

Breast cancer awareness should be championed every single day; even beyond breast cancer awareness month. Take the time to educate yourself about breast health, and share that information with your friends and family. There is no shame in talking about your health. Let’s start a conversation and join the movement in the fight against breast cancer together! 


Join the conversations on THG’s Facebook and Instagram, and get the latest updates via Telegram. 




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