Life After COVID – Esther the Fashion Designer

Follow the lives of eights artists in Singapore as they reveal how COVID-19 has affected them and how they adapted to it. This is the story of Esther the Fashion Designer.

Esther Choy was drawn to the world of fashion as a medium to showcase art without barriers. Her works are inspired by sturdy, cascading architecture with a strong emphasis on functionality. As a novice, she dreamt of designing grand wedding dresses, but over the years she identified the traits she desired in herself: confidence and poise – translating them into the clothes she designs. After graduating from Lasalle College of the Arts in 2016, she founded her own label, E S H, which marries masculinity and femininity into chic and bold outfits for the modern-day woman.

During the day, she works at BHG department store as their first and only in-house fashion designer in 26 years. In charge of three womenswear brands, she has had to adapt her designs for the broader commercial market with different seasons and collections to prepare for. Working in a team with sales, marketing, buyers, and merchandisers provided Esther with invaluable experience in developing her own brand and label – until the pandemic hit.

Retail malls closed and she could no longer meet with customers for fittings. With no spaces to continue work, she converted her home into a makeshift studio with mannequins, fabric, samples, and outfits drawing an abstract picture around her house.

WATCH: Life After COVID: Tania the Spanish Dancer

Find out how Esther adapted to the new restrictions and continues her passion for fashion in the final episode of Life After COVID.

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