The ASEAN International Digital Fashion Week (AIDFW) 2021 will officially kick off on 28 January 2021 across 4 nights, streamed exclusively online!
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform TheHomeGround Asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration.
Seeking innovative ways to bring fashion to the public
In the past year, Fashion Weeks across the globe have had to, rightfully, be cancelled or postponed to uphold public safety and health from the coronavirus outbreak that has affected the world.
But Hayden Ng, the founder of ASEAN Fashion Designers Showcase (AFDS) and Singaporean fashion designer of the brand HAYDEN, has sought innovative ways to bring fashion to the public again. By sending fashion videos to ASPARA Fashion Week (Kazakhstan), Marbella Fashion Week (Spain), International Digital Fashion Week – FNL Network (America) and more, he is inspired to forge connections in fashion between the ASEAN region and rest of the world through the use of digital aids.
About ASEAN International Digital Fashion Week 2021
From 28 to 31 January 2021, AIDFW will broadcast on the THG website at 2100 hrs (+8 GMT) for 4 nights, showcasing over 50 videos, fashion films, and runway shows from fashion designers all around the world.
Esteemed designers from ASEAN and beyond will present their collections on the AIDFW platform to create a revolutionary movement that will take Digital Fashion Week to a whole new level. The showcase will be broadcasted “live” from Singapore where both AFDS(HQ) & THG are based with a possible reach to 622 million people across all nations of ASEAN.
About ASEAN Fashion Designers Showcase
Conceptualised in 2015, the showcase aims to foster a deeper understanding and appreciation of the fashion industry in the region, achieve mainstream regional awareness for fashion designers and models as well as nurture up-and-coming local fashion designers and models.
Fashion designers and models come from the countries: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, and China- ASEAN Plus Three Cooperation.
Hayden shared that “The key mission of the collaborations between ASEAN Fashion Designers Showcase and the rest of the world is to raise awareness and appreciation for all countries’ unique and diverse fashion and design.
ASEAN Fashion Designers showcase seeks to promote greater cross-cultural and creative exchange, and thru this, we also hope to achieve mainstream global awareness for fashion designers and models of both ASEAN and all countries participating in ADIFW.
Most importantly, we want to foster a deeper understanding and appreciation of the fashion industry not only in the ASEAN region but also to the other parts of the world.
I am sincerely grateful for the opportunity to expose to you the great variety of cultural differences in not only in ASEAN fashion but also fashion from across the globe as we move together toward a more global thinking society.”
About TheHomeGround Asia
TheHomeGround is a digital platform that captures the conversations, concerns, and curiosity of Singaporeans through the lens of locals living and breathing their home ground. The publication provides bite-sized daily scoops, all-facts-no-fluff news from Singapore and the region, insightful opinion pieces, and an array of quality video content that ranges from humane to humorous.
They spark conversations and provide clarity on stories they delve deep into, keeping communities connected and inspired, and empowering Singaporeans to share their unique perspectives on our platform. Beats on THG include news, sports, esports, style, F&B, entertainment, tech, travel, reel, wellness and more.
Founder and editor-in-chief Kevin Wong shares, “At THG Asia, we always believe in championing local creative stories and pride, and providing a platform for local creative expression and digital outreach. Hence partnering with the AFDS was a logical step that allowed us to extend our platform and its reach to local designers in ASEAN and beyond to showcase their creative works and reach a greater audience. With the pandemic still unfolding around the world, a digital fashion week is an important event for the regional fashion industry to stay active and engaged. We are happy to support AFDS’ aims of building the bridges to foster and forge more global recognition for fashion in the region.”