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The empowering act of going greyFifty shades of grey. While some people show theirs off in a chic way, others claw their way to the salons for cover-ups. One such…
1 Sep 2021
4 mins read

The empowering act of going grey

Fifty shades of grey. While some people show theirs off in a chic way, others claw their way to the salons for cover-ups. One such person who conceals her silvery…

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Local millennials, a bespoke jeweller and their love affair with the age-old jade

There must be something about jade. In many Asian films, jade bangles are worn on the slender wrists of the older Chinese women. Smooth and cold, the pale green stone is nothing but a prop, meant to define a character’s Asian roots, her old-fashionedness, and little else. Despite its unassuming profile, the traditional jade is…
20 Dec 2021 4 mins read

The empowering act of going grey

Fifty shades of grey. While some people show theirs off in a chic way, others claw their way to the salons for cover-ups. One such person who conceals her silvery highlights is 44-year-old business research assistant Desiree Yaw. She routinely dyes her hair once every three weeks for 10 years, saying that the white strands…
1 Sep 2021 4 mins read

Creating change, reducing fashion waste at the Renew Earth Sweat Shop

In 2020 alone, Singapore discarded 137,000 tonnes (137 million kilograms) of fashion waste, of which only four per cent is recycled, according to the National Environment Agency. If the large number is hard to fathom, that is equivalent to the weight of more than 11,000 double-decker buses.  In this second iteration of the Renew Earth…
28 Jul 2021 5 mins read

Reimagining fashion waste at Renew Earth Sweat Shop by Post-Museum

From May to August 2021, independent cultural and social space Post-Museum is organising the Renew Earth Sweat Shop for the second year running. Supported by Temasek Shophouse, they hope to bring together 50 participants to create over 60 items that reimagine the future of fashion, carry the message of fashion sustainability, and change the way…
13 May 2021 5 mins read

Move over cotton and leather, biofabricated textiles are the future of fashion

Mushroom, kombucha and algae might sound like a list of ingredients for a health-conscious recipe, but these living organisms are the source of a new wave of sustainable biofabrics. From plant-based leather to lab-grown silk, TheHomeGround Asia explores a buffet of planet-friendly materials that looks set to revolutionise the fashion industry. Earth Month (April) may…
10 May 2021 8 mins read

The Return of “Yellow Peril” and the Strange Silence of the Fashion Industry

As anti-Asian hate crimes spike sharply in the U.S. and around the world, TheHomeGround susses out the reasons behind the rise in xenophobia and the lukewarm response from the fashion industry.  The appalling events of the past few weeks have made startlingly clear that the novel coronavirus isn’t the only pernicious pathogen spreading rapidly across…
9 Mar 2021 5 mins read

When Green Isn’t the New Black: The Rise of Greenwashing in Fashion

Forget bold shoulders, midriff floss and disco-ball sequins – the hottest trend in fashion nowadays is less of a look and more of a lifestyle. To wit, sustainability. Buzzwords such as “ethical”, “conscious”, “upcycled”, “carbon-neutral” and “transparent” have exploded in popularity in recent seasons, spreading like wildfire over social media and across runways from London…
4 Mar 2021 5 mins read

Singapore Helps Local Fashion Brands Amp Up Their Advertising and E-Commerce

Fill me in. The Singapore Tourism Board (STB) and Singapore Airlines’ flagship retailer, KrisShop, have just announced a three-year partnership. To help local brands with their digital transformation journey, both partners will work together to market home-grown brands and grow their e-commerce reach, all while creating seamless experiences for both local and international customers. What…
3 Feb 2021 2 mins read

Local Festive Treats for This Chinese New Year

What is the Chinese New Year without some shopping? This 2021, usher in the Year of the Ox by grabbing some festive accessories, homewares and food products for you and your loved ones, all while supporting local brands. EDEN + ELIE The Modern Peranakan Collection Edition III is made by Singapore-based jewellery brand, EDEN +…
2 Feb 2021 3 mins read

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