• Home
  • Local Events
  • Subscribe
  • Reach Us
  • Advertise With Us
  • Login
  • Register
Upgrade
TheHomeGround Asia
Contribute to THG
  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV
No Result
View All Result
  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV
No Result
View All Result
TheHomeGround Asia
No Result
View All Result
Home Community

Brand Safety and Media Responsibility: How Have Top Platforms Fared?

E-lyn Tham by E-lyn Tham
April 15, 2022
in Community
Brand Safety and Media Responsibility: How Have Top Platforms Fared?

LoboStudioHamburg/Pixabay

0
SHARES
4
VIEWS
TheHomeGround AsiaTheHomeGround Asia

In a world saturated by new media – think Facebook, Instagram, Pinterest, Tiktok – it’s easy for advertising brands and platforms to push out content as and when, as well as how, they like. In this light, how do brand safety and media responsibility come into play?

Enter the Media Responsibility Index

<em>IPG Mediabrands</em>

To examine this, IPG Mediabrands curates a bi-annual Media Responsibility Index, which is a quantitative report that aims to elevate, and maintain, industry standards concerning brand safety and media responsibility in advertising. 

Why was the Media Responsibility Index created?

IPG Mediabrands created the Media Responsibility Index as a helpful tool for social platforms, hoping to highlight current issues and what can be done to improve. As current results show, platforms heeded the call-to-action, and acted in an efficient manner to help contribute to a “more positive future for advertising and our world”. 

Aptly put by Elijah Harris, Global Head of Social at Mediabrands’ agency Reprise, “as an agency partner to both platforms and brands, we have a unique opportunity to provide data and insights that empower the larger industry to look out for one another when it comes to the communities a brand serves and the content they see”. 

What are today’s results?

Spearheaded by Reprise, an agency engaged by Mediabrands, the most recent index is based on a 2H 2020 assessment.  Encouragingly, there has been a significant improvement across nearly all 10 Media Responsibility Principles (MRPs), with an average increase of 11% points. Most notable are the advances in the agency network’s Promote Respect and Accountability principles, and an increase in efforts to reduce hate speech, as well as eliminate misinformation/disinformation. 

<em>IPG Mediabrands</em>

The 10 MRPs are Promote Respect, Protect People, Diverse & Representative, Data Collection & Use, Children’s Wellbeing, No Misinformation/Disinformation, No Hate Speech, Enforce Policy, Advertising Transparency, as well as Accountability. These MRPs have been officially adopted by the 4As, with the index gaining endorsement from the Global Alliance for Responsible Media, which is the leading global industry body on media responsibility governance. 

The latest Media Responsibility Index closely follows the 1H 2020 Media Responsibility assessment last August, which examined platforms such as Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter, and Youtube.

Key findings

<em>LoboStudioHamburg/Pixabay</em>

TikTok has improved the most since the previous index, pivoting towards enhanced third-party brand safety partnerships. TikTok has also placed further emphasis on the Diverse and Representative principle, as well as fortified their policy enforcement efforts.

All of the participating platforms took significant steps regarding Misinformation, Health, and Election Integrity. For example, the platforms pushed out transparent, principle-based, and enforceable policies. They’ve also all expressed continued interest in improving industry standards, and have committed to taking greater accountability for the content they produce.

What does this mean for the region?

All these efforts by the platforms will help to create a “safer and more responsible ecosystem for advertisers and more importantly, consumers”. This will help to instil confidence, protect users, and ensure that advertising content remains effective and purposeful for all.

As postulated by Gosia Wajchert, Matterkind Lead MENAT, “by streamlining and actioning our best practices in collaboration with our media agencies, we are able to strengthen our planning strategies, optimise brand safety, and biddable media effectiveness”.

As these global platforms work together to improve their practices, here’s to a better, and brighter, future for all those in the media and advertising industry.

Join the conversations on THG’s Facebook and Instagram, and get the latest updates via Telegram. 

Previous Post

Latest News: 16 February 2021

Next Post

Adding Value to Singapore Youth Football, the Sporting CP Academy Approach

E-lyn Tham

E-lyn Tham

Related Posts

Familiarity Breeds Votes: Why PAP’s Ground Presence Won GE2025 – and What the Opposition Must Learn
Local

Familiarity Breeds Votes: Why PAP’s Ground Presence Won GE2025 – and What the Opposition Must Learn

by Kevin Wong
May 6, 2025
GE2025 and the Politics of “Losing an Office Holder”: A Voter’s Dilemma or a False Binary?
Local

GE2025 and the Politics of “Losing an Office Holder”: A Voter’s Dilemma or a False Binary?

by Kevin Wong
May 4, 2025
Tudung Policy Change: Without Ground Pressure and Alternative Voices, Would Progress in Singapore Have Come?
Local

Tudung Policy Change: Without Ground Pressure and Alternative Voices, Would Progress in Singapore Have Come?

by Kevin Wong
May 4, 2025
From Walkover to Walk Forward: How Workers’ Party Can Turn Crisis into Opportunity
Local

From Walkover to Walk Forward: How Workers’ Party Can Turn Crisis into Opportunity

by Kevin Wong
April 25, 2025
Young, Vocal, and Ready to Vote: The Political Pulse of Singapore’s Youth
Local

Young, Vocal, and Ready to Vote: The Political Pulse of Singapore’s Youth

by Kevin Wong
April 22, 2025
Next Post
Adding Value to Singapore Youth Football, the Sporting CP Academy Approach

Adding Value to Singapore Youth Football, the Sporting CP Academy Approach

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Equatre Asia Equatre Asia Equatre Asia

Premium Content

2020 Super Netball & Constellations Cup is On; Quad Series is Off

May 4, 2025
After Last Season’s Win, Swifts Are Ready To Start New Season Strong

After Last Season’s Win, Swifts Are Ready To Start New Season Strong

November 27, 2020
I Tried Making The Famous No-Knead Bread. Here Are The Results.

I Tried Making The Famous No-Knead Bread. Here Are The Results.

March 22, 2021

TheHomeGround

TheHomeGround Asia

We are an inclusive digital news platform that tells credible, authentic, in-depth human-interest stories of hope, passion, resilience and triumph, holding space for voices that might otherwise be marginalised, displaced, ignored or simply unheard.

THG Sections

  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV

About THG

  • About Us
  • Advertise With Us
  • Privacy Policy
  • Reach Us

Follow Our Stories

© 2025 THG - Authentic, in-depth human-interest stories .

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV

© 2025 THG - Authentic, in-depth human-interest stories .

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?