• Home
  • Local Events
  • Subscribe
  • Reach Us
  • Advertise With Us
  • Login
  • Register
Upgrade
TheHomeGround Asia
Contribute to THG
  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV
No Result
View All Result
  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV
No Result
View All Result
TheHomeGround Asia
No Result
View All Result
Home Community

Taking It Virtual: The Influencers Of Tomorrow

Maisie Leong by Maisie Leong
April 15, 2022
in Community, International, Singapore
Taking It Virtual: The Influencers Of Tomorrow

Rae

0
SHARES
12
VIEWS
TheHomeGround AsiaTheHomeGround Asia

At first glance, Rae (@here.is.rae) looks just like any other girl on Instagram: decked in streetwear, posing casually with her girl squad, exuding confidence and power.

It takes a second – perhaps even a third – glance to realise that she is not real, cunningly given away by the accompanying hashtags #virtual, #CGI and #AI. For Rae is a virtual influencer, part of the next generation of influencers disrupting the marketing landscape.

Defined as “fictional computer-generated influencers who have the characteristics and personalities of human influencers”, virtual influencers are an up-and-coming trend in the influencer industry, a digital phenomenon created using CGI technology that is powered by AI.

But what lies behind their popularity?

Why Brands Are Choosing to Work with Virtual Influencers

Virtual influencers are able to fill the unique niche in the market of providing lasting relatability. Human influencers depend on carefully curated profiles and behaviours that can eventually unravel, as the work that goes on behind their profiles are often not accurate depictions of reality.

Virtual influencers, on the other hand, do not face equal potential for backlash, nor the same fallout that invariably follows a human influencer’s “exposé” when the lengths to which they resort to for the purpose of maintaining their online presence is revealed. With AI influencers, there are no bad hair days – every strand will always be in place.

The potential for collaboration and creative liberty is astonishing: being unbound by the constraints faced by their human counterparts, virtual influencers offer the ability to literally be anywhere at any time. Factors such as geographical limitations and physical fatigue are no longer an issue, as virtual influencers have the capacity to work 24/7. As Rae puts it, one of the best parts of being a virtual being is “the possibilities of being anywhere I want or doing anything I can imagine”.

Virtual influencers are taking over the global marketing landscape as well. Lil Miquela, the first virtual influencer to gain international recognition with a massive global following, reps athleisure and red carpet-worthy looks with equal ease; clips of her singing are disturbingly realistic.

Renowned brands such as KFC and Puma have also embraced the trend, with KFC releasing a reinterpretation of Colonel Sanders – featuring toned muscles, hipster glasses and slicked back silver hair – and Puma rolling out Maya, touted as “your average not so average Southeast Asian Virtual Girl”. Here we see the reworked Colonel in a sanitised version of reality, drinking Dr Pepper with a pensive air and posing by a plane, but also posing with his team in the restaurant. It’s an ingenious way to lend these brands a refreshing air of relatability, with just a touch of aspiration.

Risk & Predictability

Brands now have the unprecedented opportunity to mould an influencer to truly fit their tastes – one that is in perfect alignment with their brand values. Less risk is also involved with virtual influencers: companies will never have to worry about the repercussions of them releasing tone-deaf content or being embroiled in scandals, and how these actions will impact their brand image.

This has led to an influx of brands being more willing to partner up with virtual influencers. For Rae, collaborations with celebrated style icons have been aplenty, with her recent photoshoot with VaVa, dubbed as China’s Queen of Rap, being one such experience.

Local designers have also jumped on the bandwagon, with renowned sneaker designer Mark Ong (@mr.sabotage) releasing a drop called the SBTGxRae capsule collection in collaboration with Rae, which was sold out within three days.

Virtual influencers allow their fans to live vicariously through their experiences; a day at the office feels a tad less mundane when one looks at Rae’s feed, populated by shots of her adventures on skateboards and around Singapore’s streets, and clips of her escapades at Chinatown on Instagram Stories.

Rae’s captions belie a clever consciousness of her audience, carefully crafted to endear and appeal with relatable content that seek audience engagement in a way that feels authentic (“swipe to see how fluffy it really is”).

Virtual influencers are also able to deliver on personality: when asked about her opinion on the anti-vaccine movement, Rae cheekily responds with virtual influencers having “other types of viruses to contend with”.

A Reflection of Desires

I believe that virtual influencers can’t replace human ones, but still form and will continue to be an integral part of the influencer landscape.

While they provide greater convenience – especially in the current COVID-19 climate, where movement and travel is restricted – and versatility, virtual influencers are still unable to capture the essence of humanity: the flaws and struggles that underpin our lives.

They may not be able to bring the same level of candour and mess that makes influencers human and fundamentally relatable, but they stand as a reflection of the values we look to and treasure – and as a form of escapism too.

Virtual influencers reflect key human desires – the want to be seen and accepted; the need to feel connected; the need for impact, to matter, and to have a presence that is felt, with the bonus of perfect skin.

And if that fulfils what their fans are looking for, isn’t it enough?

Join the conversations on THG’s Facebook and Instagram, and get the latest updates via Telegram.

Previous Post

Unauthorised Online Transactions Hit A High Amid COVID-19 Pandemic

Next Post

COVID-19 Updates: Sinovac vaccine arrives, J&J’s one-shot vaccine is safe

Maisie Leong

Maisie Leong

Related Posts

Lifestyle

AIA Brings Wellness to the Game Table with a Singapore-First Monopoly Experience

by Admin
May 20, 2025
Familiarity Breeds Votes: Why PAP’s Ground Presence Won GE2025 – and What the Opposition Must Learn
Local

Familiarity Breeds Votes: Why PAP’s Ground Presence Won GE2025 – and What the Opposition Must Learn

by Kevin Wong
May 6, 2025
GE2025 and the Politics of “Losing an Office Holder”: A Voter’s Dilemma or a False Binary?
Local

GE2025 and the Politics of “Losing an Office Holder”: A Voter’s Dilemma or a False Binary?

by Kevin Wong
May 4, 2025
Tudung Policy Change: Without Ground Pressure and Alternative Voices, Would Progress in Singapore Have Come?
Local

Tudung Policy Change: Without Ground Pressure and Alternative Voices, Would Progress in Singapore Have Come?

by Kevin Wong
May 4, 2025
From Walkover to Walk Forward: How Workers’ Party Can Turn Crisis into Opportunity
Local

From Walkover to Walk Forward: How Workers’ Party Can Turn Crisis into Opportunity

by Kevin Wong
April 25, 2025
Next Post
COVID-19 Updates: Sinovac vaccine arrives, J&J’s one-shot vaccine is safe

COVID-19 Updates: Sinovac vaccine arrives, J&J’s one-shot vaccine is safe

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Equatre Asia Equatre Asia Equatre Asia

Premium Content

2020 Super Netball & Constellations Cup is On; Quad Series is Off

May 4, 2025
After Last Season’s Win, Swifts Are Ready To Start New Season Strong

After Last Season’s Win, Swifts Are Ready To Start New Season Strong

November 27, 2020
I Tried Making The Famous No-Knead Bread. Here Are The Results.

I Tried Making The Famous No-Knead Bread. Here Are The Results.

March 22, 2021

TheHomeGround

TheHomeGround Asia

We are an inclusive digital news platform that tells credible, authentic, in-depth human-interest stories of hope, passion, resilience and triumph, holding space for voices that might otherwise be marginalised, displaced, ignored or simply unheard.

THG Sections

  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV

About THG

  • About Us
  • Advertise With Us
  • Privacy Policy
  • Reach Us

Follow Our Stories

© 2025 THG - Authentic, in-depth human-interest stories .

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Singapore
  • Asia
  • World
  • Lifestyle
  • Entertainment
  • Sports
  • THG TV

© 2025 THG - Authentic, in-depth human-interest stories .

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?