POCO Announces Brand Independence with Launch of POCO M3

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Through an online event on 24 November, POCO Global (created by Xiaomi) announced its independence alongside the launch of its brand new entry-level smartphone, the POCO M3. 

The POCO M3 is the brand’s first foray into the entry-level smartphone market after its initial success competing with top-of-the-line flagships with its F-series, and the impact it made with its X series in the mid-range category. Adhering to the POCO philosophy of “Everything you need, nothing you don’t”, the POCO M3 was created with specifications and quality that are “more than you expect” from an entry-level smartphone. 

POCO’s brand independence

POCO Global was born out of Xiaomi corporation back in 2018. Since its first smartphone launch of the POCO F1, it has quickly gained popularity among technology enthusiasts and media. Since then, there have been over 6 million POCO phones sold worldwide from its flagship F-series and mid-range X series. 

With the support of its fans, POCO has announced its position as an independent brand and will continue to pursue its philosophy of providing “everything you need, nothing you don’t” — delivering quality products without additional frills. 

Launch of POCO M3

POCO’s inception as an independent brand comes alongside its break into the entry-level smartphone market with the POCO M3.

With a 48MP triple camera setup, 6,000 mAh battery, stunning FHD+ display and a Qualcomm® Snapdragon™ 662 chipset, the POCO M3 is set to be the new big thing in the entry level smartphone market while still maintaining affordable prices.

Superb battery life

The POCO M3 comes with the largest battery capacity in its class — a whopping 6,000mAh high charge cycle battery. With its large battery capacity, the phone can last roughly 1.5 days with heavy usage and over 5 days on a light usage. Better yet, the battery is as durable as it is long-lasting, and is able to withstand high temperatures for nearly 2.5 years of usage without notable degradation, ensuring the longevity of your smartphone experience. 

The stellar battery life is complemented by a faster and more consistent charging speed with its MIUI ultra battery saving mode and 18W fast charge. For the ultimate convenience, the phone will come with a 22.5W in-box charger and supports reverse wired charging to ensure all your devices are powered up on the go.

Stunning camera quality

To take your photography to the next level, POCO has included a 48MP triple camera set-up in this entry-level smartphone. On top of the main 48MP sensory, the POCO M3 is supported by a 2MP macro camera and 2MP depth sensor. Meanwhile, the front is mounted with a 8MP front camera to keep your selfie game on point!

On top of hardware, POCO is also including creative new software offerings in the POCO M3. To help you unleash your creativity, the POCO M3 will come with a Movie frame feature to give your photos a cinematic flair, as well as Colour focus to make specific tones pop. Other features include the classic Time-lapse function and Night Mode, all of which will work together to ensure your social media feed has never looked better.

Impressive display

Speaking of looks, the POCO M3 also sports a 6.53” FHD+ Dot Drop display with 2340×1080 high resolution for your viewing pleasure. Resembling other mid-range to high-end phones on the market, the POCO M3 has thin bezels and a 90.34% screen-to-body ratio for an immersive edge-to-edge viewing experience. 

The front screen is made from Corning® Gorilla® Glass 3, offering ample protection against drops and scratches. Moreover, it is TÜV Rheinland Low Blue Light-certified, meaning users can watch hours of content with minimal eye strain. Additionally, it has a dual speaker system with dust blaster, ensuring a superior sound with powerful bass for an immersive indoor entertainment experience.

Top-of-the-line performance

The entry-level smartphone features the new Qualcomm® Snapdragon™ 662 processor for a smooth gaming and video experience never before seen in this price tier. Its 11nm processor delivers better performance, lower heat production, and lower power consumption. 

The POCO M3 also comes with UFS storage for higher performance, speed, and multitasking capabilities. Additionally, the MIUI Game Booster allows for easy tracking of CPU and GPU usage in real time to ensure your gameplay is always at its peak performance. As an extra perk, the phone also comes with a voice changer included and the ability to cast your screen onto an external monitor. 

Up to 512GB of expandable storage is available with the POCO M3 with its 2+1 SIM Card tray that holds a dual 4G SIM and a dedicated microSD card slot. 

Unique design

Clocking in at a mere 198g, the POCO M3 brings to users a stylish design that doesn’t weigh you down. The new smartphone will be available in three colours: Power Black, Cool Blue, and POCO Yellow. 

POCO has also thoughtfully designed the phone with an anti-fingerprint textured back as well as a tiny camera bump of less than 1mm to deliver a sleek finish even without a phone case. 

For user convenience, the fingerprint sensor will be mounted on the side of the phone. The POCO M3 will also come with the 3.5mm headphone jack and IR blaster included to ensure all your existing accessories are compatible with this new launch.

Price and availability

Starting from 27 November, the POCO M3 will be available in Singapore in two variants – 4GB+64GB and 4GB+128GB, in Cool Blue and Power Black. 

The availability of POCO Yellow will only be announced at a later date. 

Both variants of the POCO M3 can be purchased online exclusively on Xiaomi Official Store Global on Lazada at a price of SGD 199 and SGD 219 respectively. 

In line with Black Friday, consumers who purchase the device early are entitled to early bird prices of SGD 179 and SGD 199 for the 4GB RAM + 64GB Storage variant and 4GB RAM +128GB Storage variant respectively, while stocks last. 

In addition, those who purchase the POCO M3 on the day of its launch in-stores (27 November) will receive a free gift of the Mi In-ear Headphones Basic Piston Earphone, while stocks last.

 

Join the conversations on THG’s Facebook and Instagram, and get the latest updates via Telegram.

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